What is DLT Registration? Why It Is Required For SMS Service In India?
Distributed Ledger Technology (DLT) is a block-chain based registration system.
According to TRAI (Telecom Regulatory Authority of India), telemarketers have to be registered in the DLT platform.
It is being issued in the public interest to control the SMS spam from various marketing firms.
Earlier the bulk SMS providers were required to register with TRAI.
With the updated rules, whoever wants to send promotional or transactional SMS to their customers needs to be DLT registered.
Why is DLT Registration Mandatory?
Distributed Ledger Technology is a Blockchain-based registration system that keeps track of transaction records transact between network participants. The platform is being issued in the public interest to control SMS spam from different marketing companies.
As per TRAI (Telecom Regulatory Authority of India), India’s telemarketers need to register with the DLT platform. Previously, only bulk SMS providers were required to register with TRAI regulations to send promotional messages to the customers. However, with the updated guidelines, every individual or entity who wants to send marketing messages to the customer needs to register with DLT.
The main aim of implementing DLT registration is to maintain communication transparency and reduce SPAM incidence that takes place through SMS. It curbs the Unsolicited Commercial Communication (UCC) and improves mobile subscribers’ privacy within the country. These mandatory regulations apply to customers using SMS Services in India only.
What Is DLT?
The DLT platform keeps records of all the transactions made by the network participants.
It is mandatory as per the new TRAI regulations. Communication messages like OTP, verification codes, notification, etc sent by businesses to their customers need to be registered in the TRAI DLT platform.
There are multiple phases to implement the above regulation which mandated the use of blockchain-based technology known as DLT. Most of the telecom operators have already implemented the DLT system.
It’s aimed at creating more transparency and reducing the incidence of spam and fraud done through SMS.
Corefactors is taking special measures to offer regulatory compliant solutions in line with TRAI rules and regulations to create a more transparent system for communication. It enables you to send SMS to your leads directly through automation.
Updated TRAI Rules For Bulk SMS
To prevent customers from unsolicited commercial communication TRAI has revised the rules for telemarketers and enterprises for bulk SMS service in India.
It has formulated guidelines to enhance control and prevent any fraudulent practice. It also gives greater safety for the end customer.
The companies who want to send promotional or transactional messages to their customers will now have to register themselves with telecom operators.
They will be accountable to telecom operators who will be directly accountable to TRAI.
The system is governed using blockchain technology known as DLT and the whole panel entities will be interlinked with each other.
To help you understand the system it’s advised you learn about the commercial communication ecosystem. There are different types of entities involved in the process.
Service Provider
Bulk SMS service providers are the ones who provide this service to organizations or companies.
Every service provider needs to be registered on the DLT platform to send messages on behalf of the principal entity.
Telecom Operators
These are the access providers who would be directly connected to TRAI and help in the regulation process. Example: Vodafone, Airtel, Idea, BSNL, etc.
Regulator
Regulatory compliance is established by the regulator, i.e TRAI. It audits and governs the operations to safeguard customers’ interests and prevent fraudulent practices.
How DLT Registration Helps Enterprises and Customers?
Enterprises that run SMS marketing campaigns require to register themselves in the DLT platform according to TRAI guidelines. This has been introduced to initiate transparency of the functionalities of Enterprises.
It also helps TRAI identify the customers who initiate the SMS/voice service so that they can transparently use the service without any trust issues.
This has been implemented by all the operators and now telemarketers and enterprises can make the registration under any operator’s DLT platform following the above steps.
You’ll be receiving a unique registration number as per your registration as a telemarketer or enterprise on the first phase of DLT registration.
Customer Benefits
Enterprises that run SMS marketing campaigns require to register themselves in the DLT platform according to TRAI guidelines. This has been introduced to initiate transparency of the functionalities of Enterprises.
It also helps TRAI identify the customers who initiate the SMS/voice service so that they can transparently use the service without any trust issues.
This has been implemented by all the operators and now telemarketers and enterprises can make the registration under any operator’s DLT platform following the above steps.
You’ll be receiving a unique registration number as per your registration as a telemarketer or enterprise on the first phase of DLT registration.
Enterprise Benefits
• More targeted outreach to the customers.
• All headers and templates are registered on the platform.
• Better communication with the customers who actually want to receive information from you.
• Improved marketing practices to reach your target audience.
TRAI regulations have been enforced by the telecom operators and the implementation can’t be pushed back.
With the sender names from the DLT portals, your SMS will be blocked by telecom operators.
We strongly urge you to register your business in the DLT platform so that you can run multiple SMS marketing campaigns to communicate with your leads and grow your business.
DLT Operators List
You can register any of the below operators as principal Entity to get your headers, templates approved
AIRTEL : https://dltconnect.airtel.in/
Vodafone/Idea VIL : https://www.vilpower.in/
BSNL : https://www.ucc-bsnl.co.in/
MTNL : https://www.ucc-mtnl.in/
JIO : https://trueconnect.jio.com/#/
Tata : https://telemarketer.tatateleservices.com:8082/
VIDEOCON : https://smartping.live/entity/login