Marketing automation for real estate is a powerful process of automating certain repetitive tasks related to marketing. By automating your marketing operations, you will be able to connect with your audience regularly without any interruptions.
As most of your marketing activities like sending emails, posting on social media, advertising, and others are automated, there is no need for you to sit back extra hours for regular follow-ups. Instead, you can spend your time relaxing with your family and friends during weekends.
Here, we have given a detailed outline of automating your marketing activities. By the end of the blog, you will get clear answers to all questions like what is real estate marketing automation? which software to use for automating your marketing activities and the overall cost of implementing marketing automation.
“Let’s dig deeper into it”
1. What is Real Estate Marketing Automation?
Marketing automation for real estate is the process of automating certain repetitive tasks. It will help to streamline your marketing efforts and make them more effective. Through a marketing automation platform, you can manage many aspects such as social media marketing, mobile messaging, and managing ads.
A huge collection of marketing automation tools is available in the market that can help you save time. You may already be using automation in your real estate marketing efforts, but it will be for simple tasks such as mail merge.
But real estate marketing automation includes more than this. It can help you in the following ways.
Identify leads and segment them into an organized category
Easily send emails of your listings
Avoid errors made in data entry
Prepare and run ads on social media platforms
Easily respond to emails from agents and customers
Real Estate Marketing Automation Process
Benefits of Real Estate Marketing Automation
Marketing automation has many benefits, but it should be done carefully to reap the entire benefits. We’ll show you a list of proven ways that drive success to your real estate business in the coming sections
Improves Lead Management
Lead management involves a set of strategic approaches, methodologies, and other marketing practices formulated to encourage prospects to make a purchase.
As capturing leads and maintaining regular follow-up seems to be a tedious process, you can opt-in for marketing automation. Through this technique, you can send regular follow-up messages, personalize the content of emails, etc.
Host Email Marketing Campaigns
Through marketing automation, you can send drip emails to your website visitors automatically over a course of weeks. All you have to do is get the email ids of your prospects. Once you get that, marketing automation will enter the scene and help you to send emails with more personalized content.
Though there are many messaging apps today, studies show that 94% of real estate agents prefer to communicate with customers via email. If you aim to stay regularly connected with your audience, then hosting drip email campaigns can help you achieve.
Generate Facebook Ads
Sending mismatched ads to an irrelevant audience is not going to work. Here marketing automation comes with a solution for this. Based on your interests, likes, and dislikes, segment your audience and send the most relevant ads to your prospective buyers.
WordStream, a search marketing company, puts it, “Facebook advertising does this by allowing you to target specific audiences that are likely to be interested in your products and services by leveraging the immense wealth of data Facebook has about its users.”
Engage Buyers on Social Media
Like posting pictures of properties, sharing customer testimonials, promoting upcoming events, sharing real estate advice and tips, advertising the services, and other activities would be made simple with the automation concept.
For this purpose, you can use social media marketing automation tools like Hootsuite through which you can curate appealing content for social media and also set up a proper schedule to post things frequently.
